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yourshortsite.link vs Bitly
Looking for a free Bitly alternative? Here's how yourshortsite.link stacks up — and why thousands of marketers are making the switch.
| Feature | yourshortsite.link | Bitly Free |
|---|---|---|
| Price | Free | Free / Paid tiers |
| Account required | No | Yes |
| Links expire | Never | Yes (free plan) |
| Custom back-half / slug | ✓ Free | Paid only |
| UTM builder built-in | ✓ | ✗ |
| Link preview page (slug+) | ✓ | ✗ |
| Click tracking | ✓ | ✓ |
| HTTPS enforced | ✓ | ✓ |
| No ads | ✓ | ✓ |
Frequently asked questions
Do links on yourshortsite.link ever expire?
No. Every link you create is permanent. Bitly's free plan has introduced link expiry in the past — yourshortsite.link does not, and never will. Your links will work as long as your destination URL is live.
Do I need an account to use custom slugs?
No account is required for anything on yourshortsite.link — including custom back-halves. Type any keyword-rich slug you like (e.g. /best-tax-accountant) and it's yours instantly.
Does yourshortsite.link have a UTM builder?
Yes. The UTM Builder tab on the homepage lets you add utm_source, utm_medium, utm_campaign, utm_term, and utm_content to any URL — then shorten it in one click. Bitly does not offer this natively.
What is the link preview feature?
Append a
+ to any yourshortsite.link URL (e.g. yourshortsite.link/abc123+) to see a preview page showing the destination before you redirect. This builds user trust and improves click-through rates.